Effective date: 08 September 2025

13 Melbourne Cabs (“we”, “us”, or “our”) operates taxi and private hire services in Melbourne, Australia (ABN: 20369227809, CPVV: DC717309). We respect your privacy and are committed to handling your personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), as well as Google Ads policies.

Scope

This Privacy Policy applies to our website, booking channels (web, phone, email), mobile communications, advertising (including Google Ads), and any services we provide.

Types of Information We Collect

• Identity & Contact: name, phone number, email, pickup and drop-off addresses.
• Booking & Ride Data: trip details, dates/times, vehicle type, special requests.
• Payment Information: transaction details (processed through secure payment providers; we do not store full card numbers).
• Device & Usage Data: IP address, browser type, pages viewed, session data, and cookies.
• Location Data: approximate or precise location for pickups, navigation, and safety (where permitted by your device/browser settings).
• Communications: emails, call records, and messages related to support and bookings.

How We Use Your Information

• To accept, manage, and complete bookings and payments.
• To provide customer support and respond to enquiries.
• To improve our services, website performance, and user experience.
• To ensure safety, security, fraud prevention, and regulatory compliance.
• For marketing and advertising (including Google Ads/Remarketing) with your consent where required.
• To meet legal and regulatory obligations, including those of Commercial Passenger Vehicles Victoria (CPVV).

Legal Bases for Processing (AU context)

• Performance of a contract (providing booked transport services).
• Legitimate interests (service improvement, security, fraud prevention).
• Consent (marketing, analytics cookies where required).
• Legal obligations (record-keeping, regulatory requests).

Cookies & Similar Technologies

We use cookies and similar technologies to operate our site, remember preferences, analyse traffic, and measure ad performance in line with Google Ads policies.

• Essential cookies: required for core site functions.
• Analytics cookies: to understand usage and improve services.
• Advertising cookies: to deliver and measure personalised ads, including remarketing.

You can control cookies through your browser settings and (where implemented) our cookie banner preferences.

Google Ads & Analytics Disclosures

• We may use Google Ads (including remarketing) to show ads based on your visits to our site.
• Google and other third parties may use cookies and/or mobile identifiers to serve ads based on your past visits.
• We may use Google Analytics to measure site usage and campaign effectiveness.
• You can manage Google ad personalisation at Google Ads Settings and opt out of third-party personalised advertising via the NAI opt-out.
• To opt out of Google Analytics, you can use the Google Analytics Opt-out Browser Add-on.

Sharing of Information

• Service providers: dispatch systems, payment processors, IT/hosting, analytics, and customer support tools under confidentiality agreements.
• Regulators & legal: disclosures required by law, public authorities (including CPVV), or to protect rights, safety, and security.
• Business transfers: in a merger, acquisition, or asset sale, subject to this Privacy Policy.
• We do not sell your personal information.

Data Retention

We retain information only for as long as necessary for the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on booking, tax, and regulatory requirements.

Data Security

We implement administrative, technical, and physical safeguards to protect personal information. While we strive to use commercially acceptable means to protect your data, no method of transmission or storage is 100% secure.

Your Privacy Choices & Rights

• Access, correction, or update of your personal information.
• Withdrawal of consent for marketing at any time.
• Cookie controls via browser settings and our cookie banner (where available).
• Lodging a complaint with us or with the Office of the Australian Information Commissioner (OAIC).

Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us to delete it.

International Transfers

Some service providers may store or process data outside Australia. We take reasonable steps to ensure such providers protect your information consistent with this Privacy Policy and applicable law.

Links to Other Sites

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to read their policies.

Updates to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on our website, with the “Effective date” updated above.

Contact Us

If you have questions, requests, or complaints regarding privacy, or wish to exercise your rights, please contact us via our website’s contact page or booking channel. Please include your name, contact details, and a description of your request.

Regulatory Details

• Business name: 13 Melbourne Cabs
• ABN: 20369227809
• CPVV Number: DC717309